

Jonathan Edwards Center, Yale University
Marketing on the web via our media management tools, the JEC has amassed a slew of influential beta-testers for its upcoming Online Archive site and has drawn rave reviews.MediaBridge does far more than just publish content
It gives Marketing and PR the ability to build and maintain relationships with the media, publishers, and even potential customers. MediaBridge is your press management hub, allowing you to publish, email, measure, and manage your press releases.
What's more, visitors can register online to receive access to "subscriber" information, which can be delivered via RSS feeds and bulk e-mailing features. Also, it allows you to easily distribute high-resolution images and video to authorized members of the press—drastically reducing the number of staff needed for a large media launch. Powerful tracking allows you to know what specific members are interested in and customize the content they receive.
Features include:
Media Manager
The Media Manager function allows visitors to register on your public relations site and receive media updates from you.
- Online registration
- Credentials management
- Create interest groups for easy communication
- Send e-mail updates to individuals or interest groups
- Push content out via RSS feeds to interest groups
- Restrict any content or image to "registered only"
- Manage through one easy web interface
Online Press Release Manager
- Write, review, edit and publish press releases
- Set publication time and date
- Visual editing*
- Page revision*
- Keyword association*
- Meta terms*
Online Photo Lightbox Management Software
- Create groups of high-resolution photography, illustration or video
- Add captions and credit information
- Create an online slide-show of select images
* When combined with ContentBridge or ContentBridge Lite
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